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July 4, 2005

If you put my grandfather in a room with God and gave him one question, he would not ask for the meaning of life. He would not inquire as to the existence of poverty or the vagaries of human nature. No, he would ask, and I quoth: Do you use Firefox? My grandfather, an avid watcher of our SpreadFirefox counter, claims to have personally converted the 4 million people in his “inner circle,” or what we call “Florida.” God would make 4 million and one.

So when I returned from the airport bathroom two weeks ago, I was hardly surprised to find him (my grandfather, not God) engaging the head Rabbi of Israel in a delightful conversation about Firefox. We knew it was the head Rabbi because moments earlier the man had been shepherded into the Admirals Club by six (6) police officers, and my grandfather asked one of the cops…if he used Firefox. Then he asked the cop who the man was.

I returned from the bathroom just in time to hear my grandfather say: “I use Firefox religiously. Have you heard of it?”

Religiously. To the head Rabbi of Israel. Wince. Wince. Wince. Cut to me stuffing my head between my knees, wondering if my grandfather and a Rabbi were going to get in a fistfight, pondering whose side the six cops were going to take, then wondering if my grandfather would evangelize Firefox to his fellow prisoners.

“Firefox?” The Rabbi stops and thinks for a minute, rubbing his beard. “Ah yes! The one that blocks all the schmutz.”

60 Responses to “The new Firefox tag line”

  1. cocovan Says:

    “Ah yes! The one that blocks all the schmutz.” - genius!

  2. Fox_E_Mama Says:

    Oy, the schmutz I’ve said about you on Spreadfirefox. I hope your Grandfather is a forgiving man. Your shpiel reminds me of Margaret Cho’s mother in the bathroom before her shows telling everyone how funny her daughter is, “O my daughter, she very funny lady, very funny.” It also reminds me of Catie Curtis’s dad selling her cd’s on ebay. Your grandfather is really proud of you. He believes in what you do. You are very fortunate. Mazel Tov, Fox_E_Mama

  3. Emil Tamas Says:

    Lol, that was a nice one :), I should ask the local bishop if he uses Firefox too, he’ll probably answer the same thing. I’m surprised to find how many non average users are actually very pleased to use the burning fox :).
    Hallelujah!

  4. Colin Dabritz Says:

    That is wonderful. The marketing types should seriously consider it. It’s memorable, somewhat amusing and quirky, and it really represents how users perceive Firefox. It’s ‘The one that solves my problem’.

    Time and again, they can’t remeber the name (”foxfire”, “modzilla”, “that other internet you installed”, “thunderegg”, the list goes on), but they remeber when it works like they want. You can’t get more entrenched in the users mindshare than by being ‘The one that solves my problem’.

    Way to go!

  5. Tsahi Says:

    may be he had seen this: http://mozilla.org.il/firefox

  6. Tomer Cohen Says:

    Is it a joke? I guess the head Rabbi of Israel don’t even know what Firefox is, but as I don’t know him personally, it is possible I am wrong.

    Does he use the Hebrew version of Firefox? (http://mozilla.org.il/firefox)

    If the Rabbi use Firefox, does it mean the browser is Kosher? ;-)

  7. Xrayspex Says:

    HAHA! Thats very funny!

  8. Jug Says:

    lol!

    Firefox — It blocks all the schmutz!

    :D

  9. Jmack Says:

    HAHA! Thats very funny!

  10. Blake Says:

    Tomer,

    It’s not a joke. He knew what Firefox was.

    -Blake

  11. børge Says:

    Hahaha! This story is just amazing! Thank you so much for sharing this! Is it unapropiate to ask aproximatly how old your grandfather is?

  12. sidcruise Says:

    The promotion of Firefox runs in the family, your Granddad must be real proud of you, but the rabbi talking aboout firfox only explains that Firefox has arrived and yeah it does block all the schmutz!!

  13. sidcruise Says:

    The promotion of Firefox runs in the family….

  14. Joe Grossberg Says:

    If I can be pedantic, there are actually two head rabbis in Israel: one Ashkenazi (roughly, the Judaic tradition of central and eastern Europe) and the other Sephardic (pretty much everywhere else).

  15. Mark Says:

    Wow, enough people dugg this to make the digg.com homepage!

  16. Caleb Says:

    “schmutz” means filth/dirt in Yiddish :)

  17. Yoni Says:

    Funny story, but hard to believe, as the chief rabbi would never admit he uses the internet (which is considered an abomination in those circles). See for example: http://www.ynetnews.com/articles/0,7340,L-3087040,00.html

    “I don’t know what’s Internet, I never saw what it is, it was never at my home”

  18. Ynhockey Says:

    Funny story :D

    Unfortunately, the head Rabbi of Israel is Sephardic, so he probably doesn’t know Yiddish, but the story was entertaining anyway :P

  19. Tzury Bar Yochay Says:

    Supercool! :-D

  20. Chris Says:

    “schmutz” means filth/dirt in Yiddish - and we have the same word with the same meaning in German! :-)

  21. Justin Says:

    Great quote, hard to imagine a priest saying that though, but a rabbi, I can imagine.

  22. IraqManiac Says:

    HAHA LOL that’s awesome

    true, true

  23. jw Says:

    I first learned the very-useful word ’schmutz’ from my (non-jewish) plumber. It’s what he calls the disgusting black stuff that gets in your sink drain lines. Just the sound of it fit perfectly to the application.

    Of course it also fits perfectly for describing much of the stuff blocked by firefox ;-)

  24. The Head Rabbi of Israel Says:

    This schmutz blocking browser is 100% kosher!!

  25. Bellois Says:

    This is very important question :)

  26. Melissa Says:

    That’s a great story. I did a blog entry about it and the people who saw it all thought it was great. In fact, its mine and one of my friend’s new catch phrase at work.

  27. Ozzie Says:

    You mean… the Rabbi really tell your grand dad THAT quote? Now that’s awesome :)

  28. amorson Says:

    Well, I don’t know if I want to stop ALL the schmutz ;-).

    This should be Firefox’s new slogan “The one that blocks all the schmutz.”

  29. Nonnie Says:

    Just to prove that the Chief Rabbi was abroad on the specified date:

    http://shmais.com/pages.cfm?page=archivenewsdetail&ID=22216

  30. name Says:

    Should be “Ah yes! The one that blocks all the treyf.”

  31. noexes Says:

    Could someone please make a button for this?

  32. David Naylor Says:

    You must be kidding me. That is too funny (& good) to be true! (But I guess it isn’t! ;-)

  33. Germanjulian Says:

    SCHMUTZ: Means dirt in german too :)

  34. Yosef Says:

    http://img187.echo.cx/img187/476/firefoxrabbi4yo.png

    There you go. A banner. I didn’t ask for his permission to quote him, though, so do as you see fit.

  35. LouCypher Says:

    So SCHMUTZ is similar to SMUDGE in English, I guess

  36. Tomer Cohen Says:

    The israeli press has articles about this event.

    http://www.nrg.co.il/online/10/ART/954/441.html (”The Firefoxie Rabbi”)
    http://www.ynet.co.il/articles/1,7340,L-3108626,00.html (”Does Israel head of the Rabbis surf by Firefox?”)

  37. Lisa Williams Says:

    OMG that is funny! Your grampa is really hip, and it’s so great that he’s such a big supporter of the things you do.

  38. jaehyun Says:

    Hey, Blake, I’ve benn in Miami International Airport a week ago! Now I’m in Jax (jacksonville) and have a international english course of EF. :) I thought about you, when I arrived in Miami! Your grandpa is amazing that he supports you everytime and everywhere! This is very good (not just for firefox)

  39. Cybaer Says:

    “Schmutz” (filth, dirt, *smut*) is a German word which is also used in Yiddish (a mixture of German, Polish and Hebrew).

    It has a meaning similar to “tinnef” (a Yiddish word from Hebrew “tinnuf”) which is also used in Germany but nowadays in a meaning of “nonsense” (non-physical Schmutz ;-)).

  40. Natalia Diamonds Says:

    The Rabbi joke is hilarious!!!

  41. Talya Says:

    Hahaha. This is the best post I have EVER read!!!!!

    Hilariuous! Keep up the good work! God I like your grandpa! Hahaha!

    Cheers from Mexico >:*)

  42. MxG Says:

    Genius :-D

  43. Jos Says:

    I tried FireFox and like it… I think it’s nice, and not all that different from the IE I am accustomed to. They still have a little ways to go what with keeping up with newer standards and stuff, but not far from what I noticed. Still I stick with IE for most things because of being used to it and because the majority rules when it comes to designing pages. The concept of FireFox as implemented, widely used, and made so popular of a topic lately seems worthy of the rustle and bustle it’s been getting though.

    Nice little story. : )

  44. Dumbass Reporter Says:

    funny post, Blake! Thanks for the new word “schmutz”

    I use Firefox like I use my camera, which is a whole lot safer because I don’t get punched in the face! But my wife does smack me in the back of my head from time to time.

    Hey Blake, Bill Gates dumbass face just won a spot on my blogs banner. He was one of my first posts a few days ago, which your readers might find interesting. I’m sure you’ve been keeping tabs on the dumbass.

    Keep up the good work!

  45. Taylor Says:

    Hey Blake,

    Speaking of family and their firefox zealotry:

    Your cousin (H.Ross), is my new boss. As a longtime Ff user and OS advocate, I was delighted to find an office full of Ff users. I come to find out that she was evangelizing Ff to the entire Chicago office. Kudos on all that you’ve done and will do. It was only a matter of time until the older generation embraced Ff - who knew they could use a browser that actualyl allowed them to resize text.

  46. Net Says:

    The question is not if FF is kosher, they question is if the Chief Rabbi of Israel is kosher, and by the way there are two of them, one milky & one meaty ;).

  47. Net Says:

    Ever tried Maxthon? www.maxthon.com it not only blocks all the schmutz, but also the blotz.

  48. Dana Lynn Says:

    HA! Awesome!

  49. David Tenser Says:

    That is just amazing. Your grandfather must have a great sense of humor, and a lot of guts. :)

  50. Rich Homolka Says:

    “Firefox?” The Rabbi stops and thinks for a minute, rubbing his beard. “Ah yes! The one that blocks all the schmutz.” should be on the spreadfirefox.com page…

  51. Anonymous Says:

    I saw this one in Wired, this really ought to be the Firefox tagline.

  52. Jonathan Avidan Says:

    I know this is kind of a late response, but..

    Well, there are two Head Rabbis in Israel at any given moment - the Ashkenazi one and the Sephardic (also main) one. Both of them believe that the internet is the root of all evil (that and pork).

    Luckily, no one listens to them (the Ashkenazi one being questioned nowadays for both bribery and alleged child molestation) and the internet remains kosher :)

  53. Daniel Schierbeck Says:

    Hahaha, this is genious! Now, if FF would only make me some gehachte leber it would be perfect!

  54. A Says:

    Child molestation? Let’s not get carried away! He has been accused by some of sexual improprietaries but no charges were brought against him nor is he being investigated by the police on those charges. He is under investigation for some financial improprietaries. Again no formal charges have yet been brought. I am hardly a fan of the instituton of Chief Rabbi (it’s a political position not a religious one) but dragging someone’s name through the mud just isn’t right.

    And yes this is a really funny story!

  55. Joshua Lowry Says:

    “Ah yes! The one that blocks all the schmutz.” This is awesome, I couldn’t think of a better way to say it, and I think it can catch on. I’m going to replace spread firefox on my site to that phrase!

  56. Blake Ross on Firefox » Family Says:

    […] Schmutz […]

  57. About FireFox » Personlized marketing banners - a project? Says:

    […] When I read this wonderful story from Blake I thought it was really funny and well written.  […]

  58. KRISTIN DOSS Says:

    WHEN I READ THIS STORY I THOUGHT IT WAS WELL WRITTEN AND FUNNY LIKE A NOTHER STORY THAT I READ. I THINK U SHOULD FIND MORE STORYS AND PUT THEM ON THIS WEBSITE. THANKS FOR THIS STORY. P.S. I AM SOME WHAT GERMAN BECAUSE OF MY MOMS SIDE OF OUR FAMILY. ARE U GERMAN?

  59. Rob’s scribbles » Blog Archive » Blake Ross on Firefox and Beyond - The new Firefox tag line Says:

    […] Priceless: Blake Ross on Firefox and Beyond -> The new Firefox tag line […]

  60. lfirefox Says:

    great post :-)

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